Read the MODA in Distribution Potential case and answer the following questions 1. The company must carry out a distribution strategy to promote its new products. What distribution type would you recommend to the marketing manager and why? 2. The company asks you to help it set up the distribution strategy process. Write the process and explain its steps. 3. Faced with the COVID 19 health crisis, new innovations in the distribution strategy will be necessary. What do you propose to this company to face this crisis and attract consumers? MODA IN Distribution Potential MODA IN, founded in January 2020, is a company located in Bahrain that produces and markets clothes for women. This firm has recruited more than 2,000 employees. In Bahrain, the clothing trade sector is highly dynamic and still presents undeniable growth opportunities. In this area, the customer has the choice between several brands. To do this, the company aims to relaunch the product on the market to face multiple competitors, attract new its customers and win over potential customers. The marketing manager decides to create and set up a new distribution channel for the products. The firm aims to become the market leader over a 3-year horizon. The products are of good quality and are positioned in the mid-range on the market. One can choose from different styles the firm has to offer. The firm aims to launch at least 10,000 new designs in a year and to provide best fashion trends. To produce the products, the firm uses muslin, silk and cotton and little nylon or polyester fabric. A market study carried out by the company shows that consumers are more and more concerned about the quality of the products and the materials used to make them. The firm chose to reach a target namely customers who pay attention to the quality of the products and the materials used to make them and especially women between 20 and 50 years old. To differentiate themselves from the competition, the general management decided to adopt a high price to convey a good brand image. This price will be significantly higher than the other clothes on the market. To familiarize the customers with these new clothes of this new brand and generate brand awareness and positive attitude, the marketing managers will make great investments in promotion and advertising