Read the overview below and complete the activities that follow.

When asked, "What are the three most important things in retailing?" many retailers respond, "Location, location, location!" Store location is one of the most important decisions a retailer can make. First, location is typically one of the most influential considerations in a customer's store$-$choice decision. Secondly, location decisions also have strategic importance because they can be used to develop a sustainable competitive advantage. Finally, location decisions are risky because of the substantial investment and long$-$term commitment.

Many types of locations are available for retail stores, each type with its own strengths and weaknesses. Match the characteristic to the retail location.

Match the example and characteristic to the retail location.

RETAIL LOCATIONS

CHARACTERISTIC

Offer customers convenient locations, Easy parking,

Relatively low occupancy costs, Limited trade area

Freestanding Sites

High pedestrian traffic, Convenient during business hours

Central Buisness District

Convenient for consumers, High vehicular

Strip Shopping traffic, High visibility to customers Center