Read the overview below and complete the activities that follow.

In this activity you will be exploring some of the fundamental concepts associated with culture. Geert Hofstede studied more than

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$90,000$ people in $66$ countries and discovered that essentially, the culture of nations differ along four primary dimensions.

The origins $($geography$,$ history, political economy, technology, and social institutions$)$ and elements $($cultural values, rituals, symbols, beliefs, and thought processes$)$ of culture may well be the single most important gain for a foreign marketer in the preparation of marketing plans and strategies. Marketers have only limited control over the cultural environment as they create marketing plans. In doing sifthey must anticipate the eventual effect of these uncontrollable elements and plan in such a way that these elements do not preclude the achievement of marketing objectives. They can, however, set about to effect changes that lead to quicker acceptance of their products or marketing programs. When confronted with unfamiliar or unrecognized elements, the task of planning a marketing strategy becomes more complex. Special effort and study is needed to absorb enough understanding of the foreign culture to cope with these uncontrollable features. Of all the tools a foreign marketer may have, those that help generate empathy for another culture are the most valuable.

Here specific attention is given to Hofstede's model, which begins to define individualism vs$.$ collectivism, power distance, uncertainty avoidance, cultural values, and consumer behavior.

Roll over each number to read a definition. Then match the correct definition with the correct term.