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2.0 Marketing and the 7Ps 1. Explain what is meant by Marketing? (60 words). Use sources from core and essential reading to help you concisely define and explain marketing. ii. Define the extended marketing mix and discuss the considerations an organisation should give for each of the 7Ps. Please use examples to illustrate your points. (240 words). Consider here what the 'extended' marketing mix is and address each of the 7Ps individually. Using core and essential reading for each 'P' discuss what an organisation would consider and provide examples where appropriate. For example, when addressing 'price'a consideration for an organisation would be ensuring an appropriate pricing strategy which matches the target market. You could then develop this point and consider business examples. The CIM resource on the 7Ps (see Moodle) will help you here