Read the

Read the case carefully and identify the specific innovation variable that is suitable to the following sentences [10] FOR a company that looked doomed a decade ago, it has been quite a comeback. Today, Apple is literally an iconic company Business Wook Editor Peter recently talked about the nature of innovation with Steve Jobs (co-founder, Apple), who is back to work part-time after recovering from pancreatic cancer surgery. Here are edited excerpts of their conversation: a. The system is that there is no system. That doesn't mean we don't have process. Apple is a much disciplined company, and we have great processes, but rules and regulations are quite simple, excessive planning is eliminated and our divisions are small. b. a We hire people who want to make the best things in the world. You'd be surprised how hard people work around here They work nights and weekends, sometimes not seeing their families for a while. Sometimes people work through Christmas to make sure the tooling is just right at some factory in some corner of the world so our product comes out the best it can be. C. But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea. Its ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea. It's about encouraging staff to network, interact and share their ideas. knowledge and problems. d. ..My employees are given time to do creative things and they are paid for it i.e. "Give people time they need". e. ---- So I get to spend my time on the forward-looking stuff. My top executives take half the other work off my plate. They love it, and I love it, I go to places and talk to people, view trends, and encourage them to contribute with some ideas