Read the Reverse Innovation article and answer the following questions:

1. How absurd is the idea that we should design products at 100% performance and only at 10% of costs? Is this possible? Have companies been able to deliver/achieve this goal?

2. Is it a good idea to design products and services for developing markets first and then with minor tweaks get them ready for the developed world? Which companies/products have been successful with this approach?

3. Why is it so challenging to design products and services for both the developed and the developing markets at the same time?

4. What should companies do so that they can design successful products for emerging markets? Is there any evidence of this in the article? If so, please elaborate.