Question: Read the RFP Business Planning and Developmental Evaluation that was posted on LinkedIn in mid-April. Either individually, or in groups of no more than


Read the RFP Business Planning and Developmental Evaluation that was posted on  

Read the RFP Business Planning and Developmental Evaluation that was posted on LinkedIn in mid-April. Either individually, or in groups of no more than four students, prepare your response to this RFP. That is, develop a proposal in response to this RFP (but don't actually submit it to the client - submit it on Moodle). Be sure to follow the client's instructions. Marking Rubric Executive Summary: This will outline the organization, including their mission statement, leadership, employees, operations, and location. Products and Services: will outline its products and services. This outline should include (where applicable): pricing, product lifespan, benefits to the customer, and responding to needs. Marketing Strategy and Analysis: As for market strategy, this section will describe how the organization will acquire, keep and grow its client base (both from those purchasing at the Grocer 4 Good store as well as the donor base). This description should include an outline of the distribution channel, advertising plans, marketing campaign plans, and target media channels. Financial Planning: This section should include financial projections, including alternative revenue sources and a fundraising plan. Budget: This will include estimations of revenues and expenses related to the operation of the business for a set period of time (5 years) with a build-out plan for sustainability over the long term. TOTAL /20 /20 /20 /20 /20 /100

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