Read the scenario below and answer ALL questions in this section.

Azania PVT LTD is a successful manufacturing company that specialises in producing high$-$quality electronics. It has been operating in its domestic market for several years and has established a strong presence. However, the company's leadership team believes that expanding into international markets could offer significant growth opportunities and enhance its competitive advantage. They have identified a neighbouring country with a growing economy and a high demand for electronics products. The company is considering entering this new market to tap into the potential customer base and increase its market share.

QUESTION $1$

$(20$ Marks$)$

Explain why companies like Azania PVT LTD may choose to expand outside their domestic markets despite having a successful presence locally.