Read the scenario below and answer ALL questions in this section. ABC Corporation is a large multinational company operating in the consumer electronics industry. The company has recently undergone a major strategic shift, aiming to expand its product portfolio to include smart home devices and Internet of Things $($IoT$)$ solutions. To implement this strategy, the company restructured its organisation into three primary divisions: Consumer Electronics, Smart Home Devices, and IoT Solutions. Each division is responsible for its product development, marketing, and sales functions, while the central corporate office provides overall strategic direction and financial oversight. As part of its growth strategy, ABC Corporation is also focusing on new market segments, such as techsavvy millennials, environmentally conscious consumers, and luxury buyers. The company recognises that effective market segmentation and product positioning are critical to reaching these diverse customer groups and differentiating its products from competitors in a rapidly evolving industry. QUESTION $1(20$ Marks$)$ In the context of ABC Corporation, the organisational structure is crucial for ensuring that the company's strategic goals are effectively implemented and supported. Using the scenario of ABC Corporation, critically evaluate the role of organisational structure in ensuring the successful implementation of strategies. QUESTION $2(20$ Marks$)$ Market segmentation is a vital aspect of product positioning, as it enables corporations to target specific customer groups more effectively. Based on the scenario provided, discuss five $(5)$ specific reasons why market segmentation is essential for a corporation's product positioning strategy. SECTION B $[60$ MARKS$]$ QUESTION $3(20$ Marks$)$ In highly competitive markets, businesses must adapt their marketing strategies to diminish the influence of buyers and sustain profitability. Critically analyse how businesses can adapt their marketing strategies to reduce the bargaining power of buyers in a saturated market. QUESTION $4(20$ Marks$)$ The Resource$-$Based View $($RBV$)$ framework emphasises the importance of leveraging a firm's internal resources to achieve a sustainable competitive advantage. Critique the role of the Resource$-$Based View $($RBV$)$ in helping firms gain a competitive advantage over their competitors. QUESTION $5(20$ Marks$)$ Michael Porter's Generic Strategies continue to serve as foundational approaches for companies, though their applicability in the fast$-$evolving global business environment requires careful consideration. Examine the relevance of Michael Porter$$s Generic Strategies in today$$s rapidly changing global business environment.