Question: Read the scenario below and answer the question that follows: A car company wanted to develop a new car. The company consulted their employees, sales
Read the scenario below and answer the question that follows:
A car company wanted to develop a new car. The company consulted their employees, sales team, and engineers about ideas for the new car. The company owners then decided to filter the product ideas and accept only the valid ones. One idea has gained acceptance among all members which was an electric car, which was later known as 009 electric. The team creatd a detailed explanation of the new electric car to enrich their understanding of the new product idea. An employee suggested that the company must consider price, distribution, and marketing budget for the first year as part of the marketing strategy.
Later, the first prototype of the new car has been created to ensure that the product idea can be turned into a workable market offering. In the product development stage, the company highlighted the core benefit of the new 009 electric car which was transportation. The team also thought about the technical details; the 009 electric car goes from 0-100km/h in less than 4.5 seconds, has a top speed of over 200 km/h, and comes with a 100-kWh battery. In short, while it's not faster than a Tesla Model S, it has a bigger battery, more range, and charges faster. The company also has regular maintenance services to keep the car in its best condition and retain its value. Also, the parts of the car are designed and engineered by our expert technicians only they provide optimal performance.
1. The 009-electric car has grown rapidly to reach the growth stage, how do think the company can maintain its position in the growth stage?
2. The company had future plans to develop new car sizes of the same car type. This an example of what type brand development strategies, why?
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