Question: Read the short and sweet mini - case: Analyzing to Find a Path Forward, on pages 2 1 8 - 2 1 9 in your

Read the short and sweet mini-case: Analyzing to Find a Path Forward, on pages 218-219 in your textbook. Ronnie Scales wanted to start a search engine optimization (SEO) firm. He crafted a perceptual map, but the results werent promising.
Answer the questions in the text, also included below.
Considering the Porter model, from what sectors would Ronnies competitors be coming? What kinds of threats do they pose to his business? Answer with connections to the Porter model/text.
Pick two tactics from the list in Exhibit 7.3 and explain how they could be applied to Ronnies business. Explain why you think those tactics would work.

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