Read the short and sweet mini$-$case: Analyzing to Find a Path Forward, on pages $218-219$ in your textbook. Ronnie Scales wanted to start a search engine optimization $($SEO$)$ firm. He crafted a perceptual map, but the results weren$$t promising.

Answer the questions in the text, also included below.

Considering the Porter model, from what sectors would Ronnie$$s competitors be coming? What kinds of threats do they pose to his business? Answer with connections to the Porter model$/$text$.$

Pick two tactics from the list in Exhibit $7\mathrm{.}3$ and explain how they could be applied to Ronnie$$s business. Explain why you think those tactics would work.