Question: Read the short caselet attached below and write a synopsis of why Paul is facing a dilemma in regard to starting his venture. Please use

Read the short caselet attached below and write a synopsis of why Paul is facing a dilemma in regard to starting his venture. Please use ONLY your own words. Your answer should NOT be more than one-page in length. PLAGIARISM WILL BE HEAVILY PENALIZED.

Case Study 1 - 15%

Review your notes, the chapters, read the article and answer these questions:

  1. What do you think is the most important new trend in Customer Service?

  2. How would you implement this trend in your own business?

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