Read the statement below and answer the questions that follow. Supply chain integration is the process of incorporating all parties involved in a product's fulfilment into a singular system. This calls for a lot of planning and alignment to make sure that everyone is constantly working toward the same objective. You managing the supply chain at Edgars in South Africa. You are requested to discuss the following questions and explain how your position would help the retail store to reduce costs and become competitive in the market.

QUESTION 3

Customer service provides a major competitive advantage by ensuring customer loyalty, differentiating products, lowering marketing expenses, and increasing corporate profit. Examine a few models that Edgars could apply to better serve its clients in a critical manner. (20 Marks)