Question: Read the Statistics in Practice, article in Chapter 14, and answer the following questions: Do you think it is realistic for Alliance Data Systems to
Read the "Statistics in Practice," article in Chapter 14, and answer the following questions: Do you think it is realistic for Alliance Data Systems to predict the value of the amount of purchase based solely on the amount spent at related stores only? In reality, would you think that there might be other variables that could help explain or predict the amount of purchase? What other consumer-specific variables might be worthy of evaluation in the proposed predictive regression equation?
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