Read the three articles on Amazon$$s entry into the B$2$B Marketplace along with the Amazon Business Seller Program information. After reading these article and doing additional internet research, provide comprehensive answers for each of the questions listed below:

Why do you think that Amazon decided to enter the B$2$B Marketplace?

What makes their offering different from traditional B$2$B marketers and will this differentiation be enough to encourage B$2$B sellers and buyers to move to Amazon Business? Frame your answer $($either pro and con$)$ with arguments to back up your assessment.

What can and should traditional B$2$B marketers and sellers do to combat Amazon$$s entry into this marketplace?