Question: Read the Tivo case amd answer the questions 1. Analyze the situation from the consumers' standpoint. a. What Is TIVO? b. What factors facilitate its

Read the Tivo case amd answer the questions

1. Analyze the situation from the consumers' standpoint. a. What Is TIVO? b. What factors facilitate its adoption? c. What factors make the adoption difficult? d. Who is TIVO best suited for? 2. Now adopt the standpoint of the networks, advertisers and cable/satellite companies a. What do they want Tivo to be? b. Thinking about the competition: What are the Microsoft's potential strengths and weaknesses in this marker 3. How would you describe and characterize Tivo's action plan as given at the end of the case? How do you evaluate the planned communication plan?' 1. Analyze the situation from the consumers' standpoint. a. What Is TIVO? b. What factors facilitate its adoption? c. What factors make the adoption difficult? d. Who is TIVO best suited for? 2. Now adopt the standpoint of the networks, advertisers and cable/satellite companies a. What do they want Tivo to be? b. Thinking about the competition: What are the Microsoft's potential strengths and weaknesses in this marker 3. How would you describe and characterize Tivo's action plan as given at the end of the case? How do you evaluate the planned communication plan?' 1. Analyze the situation from the consumers' standpoint. a. What Is TIVO? b. What factors facilitate its adoption? c. What factors make the adoption difficult? d. Who is TIVO best suited for? 2. Now adopt the standpoint of the networks, advertisers and cable/satellite companies a. What do they want Tivo to be? b. Thinking about the competition: What are the Microsoft's potential strengths and weaknesses in this marker 3. How would you describe and characterize Tivo's action plan as given at the end of the case? How do you evaluate the planned communication plan?' 1. Analyze the situation from the consumers' standpoint. a. What Is TIVO? b. What factors facilitate its adoption? c. What factors make the adoption difficult? d. Who is TIVO best suited for? 2. Now adopt the standpoint of the networks, advertisers and cable/satellite companies a. What do they want Tivo to be? b. Thinking about the competition: What are the Microsoft's potential strengths and weaknesses in this marker 3. How would you describe and characterize Tivo's action plan as given at the end of the case? How do you evaluate the planned communication plan

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