Read the two paragraphs below. Is the following statement TRUE or FALSE?

Paragraph A is more poorly structured than Paragraph B.

Paragraph A. Public relations and advertising differ in two important respects (Johnston & Zawawi, 2000; Stephens 2001). Firstly, public relations may use advertising strategies, but the purpose is not to generate sales of specific products or services. Instead, the advertising techniques are designed to promote the organisation and its activities as a whole (Stephens 2001, p.3). Secondly, unlike public relations, advertising relies solely on paid space in mass media outlets. Therefore, much of the power of public relations comes from independent, third-party endorsement.

Paragraph B. According to Johnston and Zawawi (2000), much of the power of public relations comes from such independent third party endorsement. Public relations and advertising differ in these two important respects. Public relations may use advertising strategies but the purpose is not to generate sales of specific products or services (Stephens 2001, p.3). Secondly, advertising relies solely on paid space in mass media outlets. Public relations practitioners do use media outlets for which they have to pay but they also use free, uncontrolled media.

True

False

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