Read the "UCB: Data is The New Drug" case study and do your own research about how analytics solutions (e.g., analytics tools, AI systems, machine learning solutions, etc.) enable competitive advantage. In this presentation, you will address two questions related to the strategic use of analytics to enable competitive advantage. Specifically, you will address the following questions: Q1: How can firms leverage data analytics (e.g., analytics tools, AI systems, machine learning solutions, etc.) to enable a differentiation business strategy? The answer should include a justification, with examples and evidence to explain the key arguments. Q2: How can firms leverage data analytics (e.g., analytics tools, AI systems, machine learning solutions, etc.) to enable a cost leadership business strategy? The answer should include a justification, with examples and evidence to explain the key arguments