? Read this article to see what WSJ is saying about the Dove commercial: Byron, Ellen (Feb.

â?¢ Read this article to see what WSJ is saying about the Dove commercial: Byron, Ellen (Feb. 13, 2013). Marketing Decoder |Dove men + Care. The Wall Street Journal . Retrieved July 22, 2014 from:http

Read this article to see what WSJ is saying about the Dove commercial: Byron, Ellen (Feb. 13, 2013). Marketing Decoder |Dove men + Care. The Wall Street Journal. Retrieved July 22, 2014 from: http://online.wsj.com/news/articles/SB10001424127887323696404578298653734101938
o What are the consumer behavioral issues that the article focuses on, and what would you say is the target market being sought by Dove?

Answer rating: 100% (QA)

Doves marketing campaigns often focus on consumer perceptions of beauty selfesteem and body ... View the full answer