Read this brief case study and choose the term that best fits the following situations.

CASE STUOY

You call a meeting of your product development team to begin work on a new market opportunity. Your team members indude people from a wide variety of organizational functions, all of whom must work together effectively to get the new product developed on time and on budget. You are about to start your first meeting and want to get off on the best note possible as this is a big investment for your company.

When you state that the goal of the meeting is to "develop a premier intellipent semiconductor intellectual property solution that dramatically accelerates complex SOC designs while milimizing risk," several team members stare at you blankly.

Jargen

Semantics

Organizational barriers to communication

At the end of the meeting you tell your staff that they need to "eet this done", but they have no idea what you expect them to be doing to $"$do this" so nothing happens.

Organizational barrier

Ambiguity of intent