Read "Zappos Case Study" on pages $25-26$ of the textbook. Answer the following questions.

$1.$ Draw or describe Zappos' customer benefit package. Be sure to clearly note whether an element is a good or service and whether it is primary or peripheral. Do you believe there is a variant? If so$,$ why? The benefits noted in your answer to Question$1$ should fall on the "benefits" side of the value equation. Describe one non$-$monetary cost on the other side of the equation? If you were responsible for measuring performance at Zappos, which categories of performance measures would you consider to be the three most important based on the company's first core value? Why?