Reader	Reader Description	Needs	Beliefs	Viewpoint
Gatekeeper	My instructor, Ray. He'll be expecting me use what we've learned about argument to structure my essay - I should make sure my essay is well organized, my claims well supported, my evidence strong and correctly cited, and my argument free of fallacies.	The instructor wants my essay to meet all the deadlines, need me to produce correct MLA format, in-text and works cited citations, and for my essay to be submitted correctly.	The instructor wants me to be able to build clear arguments and to effectively use sources is important to college success and will build critical thinking and writing skills that will transfer to the workplace.	I think my instructor will appreciate living in a community that is free from gun violence
Primary	People that live in the communities that I prone to gun violence	People needs to believe and understand that education on the safety of gun is important for a safe environment and community.	People will believe that guns are not only a means of security, but it is also a mean by which harm can be done to another member of the community.	The viewpoint is that not only can gun be use for individual safety, but it can also be used to cause harm to another person and create an unsafe environment or community.
Secondary	Law Enforcement	The sellers of guns need to determine what level or measure is put in place ensure the users of the guns they sell understand the responsibilities that comes with owning a gun.	In addition to what People/Law enforcement believe, sellers need to ensure that the responsibilities of those wanting to own guns are a heard to.	Sellers will have the split of viewpoints of the general customer base. They may feel more strongly one way or the other based on the need to have higher revenue from the sales of their products (guns and ammunition) changes may be seen as ideal but not practical given the amount of work needed to change things.
Shadow	Rugger the manufacturer of guns	The manufacturer of guns needs to understand where people are in relation to this product. Ultimately, they need to be more creative and develop products and strategies for sales as well as education on the importance of gun safety in the communities.	The manufacturer most likely believe that owing a gun is part of the rights of every citizen and the decision is up to the consumer of the products they develop.	The manufacturer is likely to share some of the split in viewpoints of People/Law enforcement. However, they have also shown interest in creating more varieties of the products (guns & ammunition).

Reflection:

Take some time to reflect on what else you know about your Primary Audience. Consider things like what they already know about your subject, what prejudices or false assumptions they might have and what some of the best appeals to them might be. This reflection will likely be at least 300 words.