Question: READING QUESTION # 2 Reread the 'Running Case - TSL: Pricing Under Pressure' ( pp . 2 1 1 - 2 1 3 ) .

READING QUESTION #2
Reread the 'Running Case-TSL: Pricing Under Pressure' (pp.211-213). On your view, does it make sense that TSL approached Target to begin with, given TSL's premium product positioning? Why would TSL consider Target as a retail outlet? Do you think TSL would consider dropping the deal and forgoing a chance to end up on Target's shelves? Would this be entirely bad? Explain with one or more supporting reason. Who it TSL's primary competitor for Target shoppers? Do you think TSL should create a new or distinct product to sell through Target, and what are the pros and cons of doing so? What price or package combination (number of bars) do you recommend for TSL given the scenario, and why?
 READING QUESTION #2 Reread the 'Running Case-TSL: Pricing Under Pressure' (pp.211-213).

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