READING QUESTION #2 The chapter discussed ways that organizations can use \"nudges (344)\" to change consumer behavior. In your own words, how would you dene 'nudge'? Critics refer to them (nudges) as benevolent paternalism because they are they force people to \"eat their vegetables\" by restricting the freedom to choose in their decision making. For example, several cities, including New York and Philadelphia, have tried (unsuccessfully thus far) to ban the sales of extra-large portions of sugary drinks. What's your take on these effortsshould local, state, or federal governments be in the business of nudging citizens toward healthier decision making? Please elaborate on your response with one or more example (you may use the sugary beverage lone or come up with an original one of your own choosing). Lastly, what might be the signicance of nudges for marketing strategy and/or understanding consumer behavior? 3b) What is prospect theory? Does it support the argument that we are rational decision makers? What difference does it make for marketing strategy? On your view, what would Thaler say about prospect theory? On your view, what is the biggest weakness of prospect theory? How might a defender of prospect theory reply to that critique? On our View, should we be convinced by the reply