Reading required: - Read Chapter 10, 11, 15 and 17 carefully and then answer the following questions based on your understanding.

Grocery chains such as Abdullah Al-Othaim Markets track consumers purchasing habits through store loyalty cards like Iktisab. These cards collect purchasing data and build consumer profiles. How can grocers like Abdullah Al-Othaim Markets use these data to create value for the firm and consumers? Chapter-10. (2.5 Marks) (Minimum 150 words)

Identify a specific brand of your choice from the local market that has developed a high level of brand equity. What specific aspects of that brand establish its brand equity? Critically examine based on the concepts discussed in Chapter-11. Chapter-11 (2.5 Marks) (Minimum 150 words)

Important Notes: -

For each question, you need to answer not in less than 150 Words.

Support your answers with course material concepts, principles, and theories from the textbook and scholarly, peer-reviewed journal articles etc.

Use APA style for writing references.