Reading: The Evolving Role of Data in Decision Making (The Economist, 2013)

1.How does the article define "big data"? Based on your functional area of expertise, discuss the frequency of big data in driving decisions graph versus what you observe. Could this be related to the organization?

2.According to the "Alice in Wonderland" problem, how should you approach any project? Be specific with respect to the class project.

3.Compare and contrast the advantages and disadvantages of organizational cultures with and without a data-driven focus.

4.How does this article's content impact your view of the methods you may apply to gather, analyze and report data so you have the ability to factually measure performance outcomes?