Question: Ready Rover managers need to determine the target audience's current situation as to its awareness and knowledge of the existence of the firm's service. To

Ready Rover managers need to determine the target audience's current situation as to its awareness and knowledge of the existence of the firm's service. To establish and then measure the success of reaching the objectives, the firm needs to first establish

Multiple Choice

desired communication levels.

consumer past purchase behavior when buying puppies.

qualitative benchmark measures.

quantitative benchmark measures.

Ready Rover managers need to determine the target audience's current situation

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