Ready the case and answer the questions below From the Study Case: 2021 Roland Gumpert Nathalie,

a new sport car Your team is composed of the Owner of a motor-racing circuit called the Bugatti Circuit in Le Mans in France, the Director, the Finance Director and the Marketing Director. Roland Gumpert wishes to rent your racing circuit for one day to showcase his new creation, 2021 Roland Gumpert Nathalie. You, The Bugatti Circuit, have been approached by the car manufacturer and have discussed with them on the phone and by emails over the last few months. The person you spoke with was not clear enough in explaining their project, and you hope that this meeting will clarify their needs. They are travelling to France to negotiate with you in few weeks. Your usual daily rate is 100,000 EUR for the exclusivity. They have mentioned that they would like the exclusive use on October 9, next year, which is not a good date for you as Porsche has already rented the racing circuit for 4 days. Your aim is to try to convince them to instead accept a date in September. Also, the rule is to rent the racing circuit for a minimum of three days. However, the car manufacturers mentioned a limited budget and you will have to decide if you may grant an exception.

1)What do we know about the other negotiators interests, negotiating style, and personal reputation?

2)What overall strategy should we pursue?

Word count 600 Words