Question: Realize the next steps for PUMA in Mexico: 9) Formulate a CTLV (Customer Lifetime Value) and project the market potential c) Deliverable document with segment

Realize the next steps for PUMA in Mexico:

9)Formulate a CTLV (Customer Lifetime Value) and project the market potential c) Deliverable document with segment table + selection + CTLV + justification 10) Select the targeting strategy and justify.

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