Reason for Going Global The operation costs in UAE are increasing due to the increase in standard cost of doing business as a result of better infrastructure and improved services throughout the whole country. Such increased in costs impact organization ability to sustain their competitive advantage due to many reasons. Most organization must strategies to operate their business globally. 3. Critically evaluate any 3 initiatives on how an organization in Dubai can overcame the above problems to achieve competitive advantage. (choose YOUR organization as an example or one from the following industries, selling either clothing/shoes or tourism/luxury services) [3 marks]