Reason For Missing Quota (KPI, Variable)	Is the data available? If so, where?	What would be an example of the data or evidence?
Not enough/wrong Training	?	?
Not enough Support	?	?
Wrong Reps (i.e. poor fit)	?	?
Poor Territory Organization	?	?
Bad Compensation Plan	?	?
Small Deal Sizes	?	?
Not enough Reps	?	?
Reps not up to speed quickly enough	?	?
Bad Economy	?	?
Price too High	?	?
Stale Technology	?	?
Quota not Realistic	?	?
Poor Win Rate	?	?
Too many "Abandoned" Deals	?	?
Poor Quality Leads (not qualified)	?	?
Poor Advertising	?	?
Poor Presales Support	?	?
Feature Poor Products	?	?
Low Quality Demos	?	?
Inexperienced Reps	?	?
Not enough Leads	?	?
Core Training not Mandatory	?	?
High Turnover	?	?
Training on Competition	?	?
Poor Market Segmentation	?	?
Motivation	?	?
Poor Sales Leadership	?	?
Low Partner Engagement	?	?
Pipeline to Quota Ratio	?	?
Insufficient Prospecting	?	?
% Abandoned Deals	?	?
% Bundled Deals	?	?
Upsell vs New Bookings	?	?
Average Account Size	?	?
Top Selling Products	?	?