Recent data shows a decrease in adolescent use of traditional cigarettes, yet an increase in e-cigarette use. One of main contributing factors to this increase is related to the proven effectiveness of e-cigarettes in a teen's ability to quit the use of traditional cigarettes. a teen's perception that e-cigarettes and traditional cigarettes pose equal health risks. the strategic marketing strategies targeting teens by the makers of e-cigarettes. the minimal amount of nicotine found in e-cigarettes compared to traditional cigarettes