Question: Recently, Harrison - Walker ( 2 0 1 9 ) investigated the role of forgiveness by customers following a service failure. Which of the following
Recently, HarrisonWalker investigated the role of forgiveness by customers following a service failure. Which of the following is NOT TRUE regarding this study?
a The research used the method of retrospective sampling, asking respondents to describe a servige failure they had personally experienced and respond to survey questions on that basis.
b Repatronage was defined as returning to a business at least once while reconciliation occurs when feelings closeness and commitment are restored for both the customer and the service provider.
c Effective recovery strategies depend on the specific industry; in other words, the recovery strategy that leads to forgiveness does not necessarily work in another industry.
d The two industries investigated in the study were fitness centers and airlines.
e Forgiveness plays a critical role with regard to reducing negative wordofmouth, increasing repatriation and increasing reconciliation.
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