Question: Recently, it has been announced that the US will be lifting all sanctions from a hypothetical country called Sumar. Due to the sanctions, foreign brands

Recently, it has been announced that the US will be lifting all sanctions from a hypothetical country called Sumar. Due to the sanctions, foreign brands were not allowed to enter the Sumar markets. However, this will change once the sanctions are lifted. You are the global marketing strategist for a leading lifestyle brand.

You have to decide if your brand should enter the Sumar market or not. Which criteria will you analyze first to take the decision?

Formulate a market entry strategy for Sumar

Analyze the economic trends in Sumar

Develop marketing channels for your brand in Sumar

Develop a product strategy for Sumar

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