Recently trademarks such as the Cleveland Indians and Washington Redskins have been abandoned for names seen as
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Recently trademarks such as the Cleveland Indians and Washington Redskins have been abandoned for names seen as less offensive. Do you believe the names can be interpreted as disrespectful and offensive? What role, if any, should the names play related to the history and tradition of the teams? What actions would you take as a sports manager to deal with similar situations that might arise in the future for other organizations?
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Information Systems Today Managing in the Digital World
ISBN: 978-0132971218
6th edition
Authors: Joseph Valacich, Christoph Schneider
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