Question: Recommend [brand X] an evaluation method that would allow to test whether pu behavior [will be/was] positively impacted by its IMC campaign. What are the
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Recommend [brand X] an evaluation method that would allow to test whether pu behavior [will be/was] positively impacted by its IMC campaign. What are the diff factors that [brand X] needs to take into consideration when using this evaluation method? Explain using examples
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