Recommend value$-$driven pricing for the shake shack

Estimate the BEP for shack shake. What pricing implications does your BEP present for achieving a short$-$ or long$-$term ROI?

Is shake shack's price relatively elastic or inelastic, and what implications does price elasticity present for your product? For example, how might its price elasticity affect sales volumes, inventory costs, price adjustments, and so forth?

What is the best pricing strategy for shake shack and why?