Question: Recommendation for tactics. Keep recommendations at a high level. For instance, the discussion of a promotional campaign makes no sense without the context of the

Recommendation for tactics. Keep recommendations at a high level. For instance, the discussion of a promotional campaign makes no sense without the context of the marketing strategy. Items in sets of tactics for the grand strategies are below.

-concentrated growth

- target market

-a primary benefit for customers

-changes to existing actions?

The set of tactics for concentrated growth includes changes to existing actions? Describe an example organization and identify one possible change.

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