Recommendation Report Package Assignment

Value: 25%

Due: On Moodle, Thursday, Dec. 2, 2021 by midnight

Memo (5%)

Written Report (20%)

In this assignment, you will write a memo and an informal recommendation report. The scenarios and expected format for each one are noted below. The marking schedule for the letters is also included.

Put the memo and report into 1 document. Once you have finished your assignment, save it with a title that includes your family name like this: Family name_letter assignment.docx and submit it to Moodle.

A: Persuasive memo: Making a Case for Improvements

Scenario:

You have an idea for how to make something work better. Write a memo to the relevant person and make an argument for your solution. Think about who the audience is and what best strategies you could use to persuade them to try your idea. Here are the details:

You work for Tourism Kamloops. You have noticed that the marketing strategy for Kamloops as a destination is heavily focused on travelers associated with sports and sporting events. However, the marketing material is not really well-suited to this target audience of people participating in sports and sports related events. This group tends to be under-50 and often brings family. This group is environmentally-conscious, interested in local organic food, conservation, and health. In contrast the marketing material aimed at this group emphasizes the citys conference centers, local restaurants and bars, as well as evening activities. Little is said of the areas extensive outdoor trails, local farms and markets, and cultural and historical activities. Your manager designed the original

material and is quite committed to its value, adopting the position that whatever worked in the past is sure to work in the future. But you know that times are changing and younger people need to see a different side of Kamloops that is not just a highway with hotels and conference centers.

Write a memo to your manager proposing what you think might be some effective changes to the focus of the marketing material. Outline the problem, present your solutions and think about audience and barriers.

Instructions:

1. Write this as an internal memo. You should include features to make the memo as professional and real as possible.

2. Write the memo and save it to Moodle as indicated above.

B: Informal Recommendation Report

Scenario:

Again, you work for Tourism Kamloops and have noticed your organization seems to be lagging behind in best practices related to promoting environmental sustainability to its stakeholders. While your organization has been marketing more towards the environmentally conscious traveller, you feel many of the local tourism companies and operators you work with and

promote are unaware of some of their bad environmental policies, or maybe dont care to try and implement changes as they think they will be complicated and expensive.

You feel Tourism Kamloops should take a leadership role and write an informal report for your stakeholders that shows the benefits of adopting environmental policies and practices in the tourism industry.

Instructions:

Research and produce an 1000-word recommendation report that synthesizes current research into challenges and benefits of adopting environmentally sustainable tourism practices in the local context and, based on this research, makes recommendations to your members to help them evaluate their business and establish new policies and practices.

Skills

Research

We will cover best practice skills for conducting research and introduce the use of APA documentation to ensure ethical sourcing. As you conduct your research, keep track of everything! You will be expected to have at least 4 quality sources.

Structure

We will review conventional structure for this type of report. You will need to ensure that information is organized effectively within this structure. Pay particular attention to the function and form of recommendations themselves.

Your report will use the following organization: Introduction

Background/Context

Findings Conclusions Recommendations

Content

Remember, your proposal established a scope for your approach to this report. Stay within a clearly-defined scope and dont try to cover too much. For example, you might select a specific type of technology or practice.

You will be expected to include at least one visual to support your report. We will cover skills in design and application of visuals.