Question: recommendations: Rajavi, K . , Kushwaha, T . , & Steenkamp, J . E . M . ( 2 0 1 9 ) . In

recommendations: Rajavi, K., Kushwaha, T., & Steenkamp, J. E. M.(2019). In brands we trust? A multicategory, multicountry investigation of sensitivity of consumers trust in brands to marketing-mix activities.

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