Red Ant Group (Provide New Answer not the same copy-paste pls)

Red Ant Group (AntG) was involved in the business of nationwide distribution of consumer goods. The platform is similar to Chinas Alibaba.com. Red Ant Group (AntG) was following the product concept of marketing with little attention paid to the changing needs and demands of its customers in view of the global Covid-19 pandemic.

As the new marketing graduate who just joined AntG, you have advised the company that the change in consumer behavior in recent years requires a shift of marketing strategy and management orientation in order to successfully distribute the company`s products based on current needs and wants.

The management team at AntG has called on you to present the changes in consumer needs and wants from the effects of Covid-19, based on the following areas:

1. Six (6) Psychological factors influencing consumer behaviour

• Motivation
• Involvement
• Perception
• Learning
• Personality
• Lifestyle
• Attitude

(ANY 6 factors x 10 marks 60 marks)

(Word count: 1500 words)