Red Lobster operates over 670 casual-dining seafood restaurants in the US and Canada, employing more than 63,000 people. When Red Lobster developed a new business strategy to focus on value and improve its image, it established a new vision, mission, and goals for the company. The restaurant chain simplified its menu with the highest-quality seafood it could offer at mid-range prices, traded its restaurants’ tropical themes for a crisp, clean look with white-shirt-and-black-pants uniforms for its employees, and added Northeastern coastal imagery to its menu and website. Executing the new mission and differentiation strategy required hiring fun, hospitality-minded people who shared its values.

Although Red Lobster had not had any problem with hiring restaurant managers, the company felt that the managers it hired did not always reflect Red Lobster’s strategy, vision, and values. The company feels that its old job descriptions do not convey the passion and creativity that the new strategy requires from its employees. They want their job descriptions to help bolster recruitment of the kind of managers that will help advance the mission and create restaurant environments where employees feel motivated and customers feel welcome upon entering the establishment and positive about their experience when they leave.

Question

Use the job process and job description to design a targeted recruitment strategy to help attract candidates for this Restaurant's Management position. Include the following:

1. An overview of the targeted recruitment process you’ve designed for Red Lobster including how and where to advertise the position for maximum exposure.

2. Strategies for reaching passive job applicants

Answer rating: 100% (QA)

Targeted Recruitment Strategy for Red Lobsters Restaurant Management Position 1 Overview of the Recruitment Process Job Posting Utilize popular job bo... View the full answer