Refer Exhibit 2-4 below listing several process types: Market-pull, Technology-Push, Platform Products, Process-Intensive Products, Customized Products, High-Risk Products, Quick-Build Products, Digital Products, Product-Service Systems, and Complex Systems.

• Provide at least one product for each process type. Provide a specific product name and a company.
• Also explain why you believe that your choice of a product is categorized in that process type.

Development processes ana nganizarons Process Type Generic (Market-Pull) Products Description The team begins with a market opportunity and selects appropriate technologies to meet customer needs. Examples Sporting goods, furniture, tools Technology-Push Products The team begins with a new technology, then finds an appropriate market. Distinct Features Process generally includes distinct planning, concept development, system- level design, detail design, testing and refinement, and production ramp-up phases. Planning phase involves matching technology and market. Concept development assumes a given technology. Concept development assumes a proven technology platform. Gore-Tex rainwear, Tyvek envelopes. Platform Products Consumer electronics, computers, printers. The team assumes that the new product will be built around an established technological subsystem. Characteristics of the product are highly constrained by the production process. Process-Intensive Products Snack foods, breakfast cereals, chemicals, semiconductors. Customized Products New products are slight variations of existing configurations. Motors, switches, batteries, containers. High-Risk Products Technical or market uncertainties create high risks of failure. Pharmaceuticals, space systems. Either an existing production process must be specified from the start, or both product and process must be developed together from the start. Similarity of projects allows for a streamlined and highly structured development process. Risks are identified early and tracked throughout the process. Analysis and testing activities take place as early as possible. Detail design and testing phases are repeated a number of times until the product is completed or time/budget runs out. Subsystems and components are developed by many teams working in parallel, followed by system integration and validation Software, cellular phones. Quick-Build Products Rapid modeling and prototyping enables many design-build-test cycles. Complex Systems Airplanes, jet engines, automobiles. System must be decomposed into several subsystems and many components. EXHIBIT 2-4 Summary of variants of generic product development process