Refer to $14-8$How a Chi Square Test of Proportions can be a useful variation of the use of cross$-$tabulation analysis.$$ Use each unique automobile model demographic profile to determine whether or not statistically significant associations exist, and if they do$,$ recommend the specific media vehicles for radio, newspaper, television, and magazines. Do not forget to use the advertising division$$s preferred demographic for each medium.

What is the social media profile of each of the possible target markets, and what are the implications of this finding for the placement of advertising messages that would $$speak$$ to this market segment when the automobile models are introduced?