Question: Refer to slide 9, in the same format, Provides 5 examples with regards to problems definition, based on symptoms, underlying symptoms and underlying causes... I

Refer to slide 9, in the same format, Provides 5 examples with regards to problems definition, based on symptoms, underlying symptoms and underlying causes...
I am stuck on this exercise and not really sure what to do...
Refer to slide 9, in the same format, Provides 5
Problem Defn Based on Symptoms Can Be Misleading Firm Symptoms Problem Definition Based on Symptoms Based on Underlying Causes Manufacturer Consumers of orange say the sugar soft drinks content is too high Determine consumer preferences for alternative levels of sugar content Color. The color of the drink is a dark shade of orange giving the perception that the product is too "sugary." Slide 9 Manufacturer Customers of machine complain tools prices are too high Determine the price elasticity of demand Channel management. Distributors do not have adequate product knowledge to communicate product benefits to customers

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