Refer to the Clover Danao case study in Business Cases: From South African Companies (Niewenhuizen 2020:39-44)....
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Refer to the Clover Danao case study in Business Cases: From South African Companies (Niewenhuizen 2020:39-44). Analyse Clover Danao's market; compile a strategic report in which you (1) identify and practically describe the five role players in the purchasing situation; and (2) explain the role of each player for Clover Danao's products. Duplicate the table below and use the mark allocation as a guide to determine how much information is needed. One mark is allocated for each practical application. Always use the mark allocation as a guide to determine how much information is needed. PLEASE NOTE, NO MARKS WILL BE ALLOCATED FOR THEORY. 1. Role player: 2. Role player: 3. Role player: 4. Role player: 5. Role player: ROLE PLAYERS IN THE PURCHASING SITUATION (1) Practical description: (2) Practical role: (1) Practical description: (2) Practical role: (1) Practical description: (2) Practical role: (1) Practical description: (2) Practical role: (1) Practical description: (2) Practical role: (2) (2) (2) (2) (2) SUB-TOTAL 10 1. 2. 3. 5. BASES OF CONSUMER SEGMENTATION Practical application: Practical application: Practical application: Practical application: Practical application: (2) (2) (2) (2) (2) SUB-TOTAL 10 1. 2. 3. WILLINGNESS TO BUY Practical application: Practical application: Practical application: Practical application: (2) (2) (2) (2) Refer to the Clover Danao case study in Business Cases: From South African Companies (Niewenhuizen 2020:39-44). Analyse Clover Danao's market; compile a strategic report in which you (1) identify and practically describe the five role players in the purchasing situation; and (2) explain the role of each player for Clover Danao's products. Duplicate the table below and use the mark allocation as a guide to determine how much information is needed. One mark is allocated for each practical application. Always use the mark allocation as a guide to determine how much information is needed. PLEASE NOTE, NO MARKS WILL BE ALLOCATED FOR THEORY. 1. Role player: 2. Role player: 3. Role player: 4. Role player: 5. Role player: ROLE PLAYERS IN THE PURCHASING SITUATION (1) Practical description: (2) Practical role: (1) Practical description: (2) Practical role: (1) Practical description: (2) Practical role: (1) Practical description: (2) Practical role: (1) Practical description: (2) Practical role: (2) (2) (2) (2) (2) SUB-TOTAL 10 1. 2. 3. 5. BASES OF CONSUMER SEGMENTATION Practical application: Practical application: Practical application: Practical application: Practical application: (2) (2) (2) (2) (2) SUB-TOTAL 10 1. 2. 3. WILLINGNESS TO BUY Practical application: Practical application: Practical application: Practical application: (2) (2) (2) (2)
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