Question: Refer to the data in Question 1 for the Kellogg s Raisin Bran. Assume Kellogg s issued the coupon and 1 7 , 3 0

Refer to the data in Question

1

for the Kellogg

s Raisin Bran. Assume Kellogg

s issued the coupon and

17, 300

coupons were redeemed. What was the actual response rate? Calculate the net marketing contribution from the coupon. Evaluate this coupon campaign for Kellogg

.

Excel

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