Refer to the posted business plan as a sample. Note that the posted plan includes many sections that are not required in your assignment. Financials are NOT required in your assignment. Executive Summary 8 sentences only that summarize each main point of your business plan from 1 to B. 1. Mission Statement What single competitive advantage distinguishes you from the competition? A competitive advantage should be articulated in terms of client needs that you satisfy, not the product. 2. Describe your target client segment(s) o You may choose to be highly specialized (targeting 1 segment), or have up to 3 target segments of various importance and size 0 You cannot choose to provide your services to everyone, which would mean that you do not have a segmentation strategy. Businesses that do not have a segmentation strategy rarely succeed. You cannot be all things to all people. Answer the following questions: What is the basis of your segmentation? o Are you segmenting by asset levels, life-stage, profession (e.g. corporate vs. self-employed; specific profession, geography) or other factors? - Be as specic as possible; your segment characteristics should include