Question: Reference groups have one of the following implications. a . They serve as information sources. b . Their norms have no effect on consumer behavior.
Reference groups have one of the following implications.
a They serve as information sources.
b Their norms have no effect on consumer behavior.
c The effect on an individual's aspiration levels is minimal.
d They fail to serve as influence perceptions.
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
