Reference information: Product X is a consumer product with a retail price of $9.95. Retailer margins on the product are 40% and wholesaler's margins are 8% (based on the selling price). Total retail size of the market in which Product X competes is $300MM (MM stands for millions), and Product X's market share (in retail dollars) is 17.3%. Manufacturing fixed costs of Product X are $1,400,000 and the variable costs are $0.86 per unit. Product X spends $2,000,000 a year on advertising and has miscellaneous variable costs (shipping and handling) of $0.04 per unit. It pays its salespeople completely on commission at 12% of the manufacturer's selling price. Lastly, X's Product Manager has a salary of $90,000 a year. Calculate the following: 1. What is the unit contribution for Product X expressed in dollars (\$)? What is the unit contribution for Product X expressed as a percentage (%) ? 2. What is Product X 's breakeven volume (BEV) in units? 3. What retail market share does Product X need to break even? (hint: Calculate the total retail value of the BEV, and recall that the total retail size of the market is $300MM ). This answer will be expressed as a percentage. 4. What is the total number of units Product X sold